It makes sense that suppliers want their customers to have a good customer experience (CX Experience) – invest in your customers, and you will be rewarded. Or, in other words, send them away happy, and they will come back and bring their friends.

Invest in your customers, and you will be rewarded. Or, in other words, send them away happy, and they will come back and bring their friends. Different folks will have different attitudes, needs, and preferences, and so what is great customer service to one may be seen as annoying and inadequate by another. Many factors can influence those differences: age, culture, temperament, and so on, as well as influencing and mitigating factors such as environment, business pressure, time of day, season, and many more.